Choosing the Right Furniture for Export: Solid Wood vs. Panel Furniture

When expanding your furniture business internationally, understanding the preferences of global buyers is critical—not just in terms of design or price, but in material selection. In fact, a 2023 Euromonitor report shows that over 62% of European and North American consumers prefer solid wood furniture for its durability and eco-friendly appeal—yet panel (MDF/plywood) furniture remains dominant in budget-conscious markets like Southeast Asia and Latin America.

Material Matters: What’s Behind the Choice?

Let’s break it down:

A real-world example from our client in Vietnam illustrates this perfectly: they shifted from offering only panel furniture to introducing a curated line of solid wood dining sets targeting UAE-based interior designers—and saw a 40% increase in average order value within three months.

Why This Matters for B2B Sellers

If you're selling to international distributors, retailers, or contract buyers, knowing where each type fits helps you position your products effectively. For instance:

• For high-end markets: Emphasize sustainability, craftsmanship, and longevity—solid wood wins.
• For mass-market channels: Highlight affordability, consistent sizing, and low maintenance—panel furniture excels.

And here’s something many overlook: panel furniture often ships better than solid wood—it’s lighter, easier to disassemble, and less prone to damage during long-haul ocean freight. That’s not just logistics—it’s profit optimization.

Don’t underestimate the power of clarity. Buyers want to know what they’re getting—and why it matters for their market. Whether you’re building a catalog for Alibaba or launching on Shopify, clear positioning makes all the difference.